The FairwayPro Product and Expansion
FairwayPro Fusion: Club and Mat Unite for Practice That Feels Like Play
Our divot simulator hitting mat enhances today’s golf clubs and digital simulators.
Blending Practice and Play – in a Whole New Way
The FairwayPro divot simulator hitting mechanism is the core technology forming the basis of the brands expanded offering.
In the early days of golf, greats like Lee Trevino openly criticized the impact of range mats on the game, lamenting, “Range mats have ruined the game
of golf.”
This early sentiment echoed among golf legends Palmer, Nicklaus, and Player, who mastered their skills on lush greens—a luxury now scarce in bustling urban landscapes.
The range mat remained static as golf equipment progressed and evolved until our forward-sliding turf divot simulator was introduced.
Sold at Dick’s Sporting Goods, rated 4.5 stars on Amazon, and distributed worldwide.
Portable Consumer Version
FairwayPro Consumer Version:
Revolutionizing Golf Performance
The FairwayPro Divot Simulator is the groundbreaking core technology that sets a new standard in golf hitting simulation. Used across all our product versions—including the golf simulator retrofit and indoor and outdoor commercial models—our divot simulator technology delivers a more authentic and effective practice experience.
Our state-of-the-art system goes beyond simply replicating the feel of natural grass impact. With exceptional precision, it captures the essence of every swing, allowing golfers to experience unprecedented realism. As you strike the ball, the turf slides forward, mirroring real grass’s natural “give” and shaping your ball’s flight. This dynamic motion enhances your ability to control spin, enabling you to execute precision backspin shots that closely replicate real-course conditions.
Historically, golf range mats have remained static as the rest of golf equipment has evolved. FairwayPro’s forward-sliding turf mechanism revolutionizes this longstanding tradition, offering a more dynamic and realistic practice experience. The ability of the turf to slide forward at the moment of impact, during critical ball contact, is the key to our innovation, providing golfers with the true-to-life sensation of striking natural grass.
The reception to our divot simulator has been overwhelmingly positive. Golfers and industry professionals alike have embraced innovation, and PGA teaching professionals regularly reach out to purchase multiple units for their students. This enthusiastic demand has confirmed what we anticipated: our technology is reshaping how golfers practice.
In response to the high demand, we are expanding our offerings and incorporating additional versions into our growing lineup.
FairwayPro 60-second TV commercial and digital video for web, retail, and trade shows.
For use at home or at the range or wherever you practice.
New Commercial Version
The Commercial Golf Hitting Mat Market
When showcasing the consumer version at the PGA Merchandise Show in Orlando, FL, and at golf trade shows worldwide, we received numerous requests to expand the product into the commercial market.
The announcement of FairwayPro’s entry into the commercial golf-hitting mat market has generated significant interest and demand among various industry stakeholders, including golf course superintendents, driving range proprietors, simulator manufacturers, and key PGA decision-makers.
Leveraging their extensive industry network and insights garnered the development of FairwayPro catering to golf courses, driving ranges, simulators, teaching facilities, and global entertainment golf venues and more.
The exclusive outdoor commercial version for golf courses, driving ranges and other outdoor uses.
The indoor version’s sand-bunker module replaces the protective cover.
The unit breaks down into a stackable compact shipping configuration.
Commercial driving ranges, golf courses, and other venues serve a global market and are significant revenue sources for the commercial version.
Simulator Retrofit Version
Over 90 million rounds of golf are played each year on simulators
We’ve gained deep insights into the market’s evolving needs through extensive collaboration with leading simulator manufacturers. This has enabled us to seamlessly integrate a range of innovative upgrades into the latest commercial version of FairwayPro, designed to meet the demands of both casual indoor enthusiasts and professional outdoor tour golfers.
One of the standout features is the bunker-style artificial sand module, a versatile hitting mechanism that has generated significant interest from simulator vendors and independent installers. By retrofitting existing simulators with FairwayPro technology, amateur golfers and seasoned professionals—such as tour players fine-tuning their skills before major events—can tap into this cutting-edge innovation.
This strategic integration elevates the user experience and positions FairwayPro as a game-changer in the golfing world, taking simulation technology to exciting new heights.
Financial Management, Distribution and Marketing
Driving Innovation and Strategic Success
At the helm of FairwayPro’s financial and strategic growth is co-founder Margaret McFarlin, a visionary leader whose rare combination of financial expertise and marketing acumen drives our success. Armed with an MBA from the University of Chicago, Margaret has a distinguished career advising global giants like Texaco and Shell on complex financial and marketing strategies. Her unwavering focus on aligning financial goals with long-term vision ensures FairwayPro’s growth is both sustainable and strategically sound.
Positioned at the crossroads of Business-to-Consumer (B2C) and Business-to-Business (B2B) markets, FairwayPro leverages deep industry connections to achieve market penetration. Our partnerships with the PGA and the Golf Course Superintendents Association of America (GCSAA) open doors to key influencers, driving brand adoption across critical golf markets.
Participation in prestigious events like the PGA Trade Show in Orlando has strengthened our relationships with PGA decision-makers. Notably, an exclusive partnership with a PGA test center has dedicated half of its tee stations to FairwayPro simulators, showcasing industry trust in our advanced technology. This partnership not only underscores the industry’s recognition of our innovation but also positions FairwayPro as the preferred choice for golf club manufacturers and professionals seeking next-level training tools.
Additionally, our collaboration with the GCSAA underscores our commitment to enhancing the golfing experience for players and professionals alike. By providing innovative solutions that address the specific needs of golf courses, we reinforce our position as an industry leader poised to transform the practice of golf worldwide.
With Margaret’s strategic leadership and our robust operational and marketing plans, FairwayPro is uniquely positioned to redefine the golf practice experience, both on the green and in the marketplace.
The Commercial Hitting Mat Market by Location
Market Comparison: Location, Size, and Facility Type
The global market for hitting bays at golf courses, driving ranges, simulators, and entertainment venues is experiencing explosive growth. FairwayPro is uniquely positioned to become a market leader by addressing unmet needs with innovative, performance-driven solutions.
Current Market Landscape
FiberBuilt currently holds a strong 20% share in the high-end commercial hitting mat market. Their original design—a vertical nylon mat with spiked bristles resembling a toothbrush—was revolutionary for its time. It offered a forgiving surface, minimizing impact stress and allowing golfers to strike the ball with ease. However, this very forgiveness came at the expense of meaningful feedback, a critical component for improving ball-striking and overall skill development.
FairwayPro differentiates itself by addressing this limitation. Its advanced divot simulator technology delivers a more realistic experience, mimicking natural turf interaction and providing golfers with the essential feedback needed for real-time performance improvement.
These modern facilities cater to a broader audience, blending traditional golf practice with recreational and social experiences. FairwayPro’s innovative products are perfectly suited to meet the needs of these venues, offering versatility and functionality for a range of applications, including indoor simulators and outdoor entertainment hubs.
Investment Background: Overview
Financial Overview and Investment Opportunity
FairwayPro is a leader in golf innovation. Its groundbreaking divot simulator technology has achieved worldwide sales and is poised for significant growth. With a strong brand presence in the consumer market, we are now focused on expanding into the commercial sector by introducing new versions tailored for outdoor and indoor facilities.
Following this expansion, we will explore additional product innovations, which include:
- FairwayPro-branded golf clubs are offered as
standalone products or bundled with the simulator. - A portable ball-tracking simulator combined with the hitting unit, designed to enhance practice sessions at home, on-site, or as a PGA teaching tool.
These future ventures, combined with our proven consumer success, position FairwayPro as a market leader in consumer and commercial golf technology.
Company Valuation and Investment Highlights
- Current Valuation: $2.3M
- Seeking Investment: $500K for initial inventory
- Equity Offered: 30%
For Manufacturers: Instead of a cash investment
Manufacturers can provide an initial production run of 1,000 units for each of the four product versions in exchange for a 30% equity stake.
To safeguard investments, the initial inventory will remain the legal property of the investor or manufacturer until sold, ensuring security while FairwayPro handles payment for all future orders.
Strategic Marketing and Partnerships
FairwayPro has cultivated key partnerships within and beyond the golf industry, enhancing its market credibility.
Ambassador: Brian Skena, PGA
- Appears in digital videos and trade show
demonstrations. - The Golf Channel category manager (NBC Now)
with approved FairwayPro endorsements from the
Golf Channel management.
Future Opportunities: The foundation for behind-the-scenes discussions regarding live instructional demos, which will present a significant opportunity to increase brand visibility and consumer engagement, as soon as the commercial version is available.
Use of Funds
The $500,000 raised will support the production of an initial inventory of 4,000 units across four versions of our simulator:
- Consumer Retail Version
- Outdoor Commercial Version
- Indoor Commercial Version
- Golf Simulator Retrofit Version
Future orders will be guaranteed and paid for by FairwayPro, ensuring a predictable and ongoing revenue stream.
Future Investment Rounds and Growth Potential
After the initial production run, we plan to raise an additional $200,000 in exchange for a 10% equity stake. These funds will be used for:
- Expansion into the B2B market with commercial simulator versions.
- Aggressive marketing strategies to drive product adoption.
Why Invest in FairwayPro?
This is a unique opportunity to invest in a high-potential company at a crucial growth stage. FairwayPro stands out due to:
Innovative Products: Groundbreaking golf technology that resonates with consumers and professionals alike.
Strong Partnerships: We have strategic alliances with influential figures, including Brian Skena from the PGA, and connections with prospects at the Golf Channel.
Proven Market Strategy: We have a clear roadmap to diversify revenue streams and penetrate key markets.
FairwayPro is well-positioned to become a market leader in golf and sports technology with your support. Join us in shaping the future of golf innovation.
Proven Technology with Expanding Market Opportunities
After the successful launch of FairwayPro, we faced an unexpected challenge that tested our resilience. Our Chinese state-owned manufacturer, operating through its U.S. satellite office in Pomona, California, secretly distributed our product across Asia without our consent. This unauthorized sale of our technology resulted in significant financial gain for the manufacturer, breaching our trust and causing the suspension of product shipments from China, further complicating our operations.
In response to this infringement, we took legal action for intellectual property theft and infringement, ultimately prevailing in court. The lawsuit led to the Chinese satellite manufacturer’s bankruptcy (Case No.: 2:20-bk-19043-WB), though the legal process was complicated by jurisdictional challenges arising from international transactions.
Bringing manufacturing to the U.S. not only safeguards our innovations but also ensures better oversight, higher-quality production, and a partnership that aligns with our values of trust and reliability.
This strategic move positions FairwayPro for stronger growth while supporting domestic industry, fostering local partnerships, and protecting the integrity of our groundbreaking technology.
With its innovative technology and strategic focus, FairwayPro is set to redefine the market, capturing a significant share in both traditional and emerging segments. The time is now to capitalize on this momentum and seize a leadership position in the future of golf.
A Rapidly Expanding Opportunity
FairwayPro’s potential goes beyond FiberBuilt’s current market, with global revenue projections estimated at $20-30 million annually from traditional golf courses and driving ranges alone. However, this projection only scratches the surface.
The rise of golf simulators and entertainment venues, such as Topgolf and similar concepts, has reshaped the industry, creating new and lucrative market opportunities. These modern facilities cater to a broader audience, blending traditional golf practice with recreational and social experiences. FairwayPro’s innovative products are perfectly suited to meet the needs of these venues, offering versatility and functionality for a range of applications, including indoor simulators and outdoor entertainment hubs.
Strategic Advantages
By providing a hitting mat solution that blends superior durability with the critical feedback players need, FairwayPro is well-positioned to:
- Capture Market Share: Outperform competitors like FiberBuilt by delivering a more realistic and impactful practice experience.
- Expand into New Markets: Leverage the growing demand for advanced golf simulators and entertainment facilities, driving incremental revenue.
- Enhance Facility Appeal: Offer golf courses, ranges, and entertainment venues a product that elevates their offerings and attracts discerning golfers.
Contact Information
Jim McFarlin
FairwayPro Inventor and Co-Founder
Mobile: 1 310 614-2116 (best anytime)
Office: 1 800 908-7676
Email: jm@fairwaypro.com
Website: https://fairwaypro.com/
Testimonials: https://fairwaypro.com/testimonials/
If you are an interested individual who may want to consider teaming up with other investors to reach the goal, please let us know by emailing jm@fairwaypro.com or call Jim McFarlin at 310 614-2116
The Founders
Meet the Founders: Jim and Margaret McFarlin
Jim and Margaret McFarlin are the visionary duo behind FairwayPro, leveraging decades of marketing and entrepreneurial expertise to create a revolutionary innovation in the golf industry. Their journey began during their time managing B2B marketing and public relations for Shell US in Houston, where they developed a deep understanding of diverse industries and forged meaningful connections.
Their passion for golf, sparked by the iconic Shell Wonderful World of Golf TV series, inspired them to combine their marketing acumen with the sport they loved. Margaret, a former financial executive at Texaco, joined Jim following the merger of Texaco and Shell’s U.S. operations. Together, they frequently connected with brand and category managers on the fairways, where they encountered a common pain point: the risk of injuries caused by practicing on rigid, unforgiving surfaces.
This realization led to the creation of FairwayPro. Recognizing the need for a more natural and injury-free practice experience, Jim and Margaret meticulously tested and refined their product. What started as a concept evolved into a state-of-the-art divot simulator that has transformed golf practice for professionals and enthusiasts alike.
Proven Track Record of Success
Before launching FairwayPro, Jim and Margaret built a reputation for executing high-profile international branding and product campaigns. Their work has left a lasting impact on iconic brands, including SKECHERS, Johnny Rockets, and WallyPark Airport Parking. Their strategic approaches consistently delivered exceptional results, blending creativity with business insight to propel these brands to new heights.
Strategic Leadership in Golf Innovation
The McFarlins’ ability to establish and nurture strategic partnerships has been a cornerstone of FairwayPro’s success. Their relationships with industry leaders, PGA professionals, and key influencers have helped position FairwayPro as a must-have product in the golf market. Collaborations with media platforms like The Golf Channel, NBC Sports, and The PGA have introduced FairwayPro to a global audience, solidifying its reputation for innovation and quality.
With Jim and Margaret at the helm, FairwayPro is more than a product; it’s a game-changing movement in golf. Their unparalleled marketing expertise and dedication to excellence have set the stage for long-term growth and success, making them the driving force behind this groundbreaking brand.
Beyond the Greens: Charting the Course for Market Domination
NBC Sports Commentator Jimmy Roberts demonstrated FairwayPro during the Accenture Match Play Tournament.
CONSUMER AND COMMERCIAL VERSION
CONSUMER VERSION AT GOLF PRO SHOPS
New Technology Analysis and Durability Testing
ANIMATION OF FUNCTIONAL SOLUTION
ONE MILLION POUNDING STROKES
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.