INVESTMENT SUMMARY PAGE – GOLF OPPORTUNITY – READY FOR IMMEDIATE MANUFACTURING
FairwayPro Fusion: Club and Mat Unite for Practice That Feels Like Play
Explore New Horizons Combining Golf Equipment and More with our Proven Divot Simulator Technology and Discover a New Breakthrough – Blending Practice and Play – in a Whole New Way
Potential Investment Options: General Overview
Accelerate Manufacturing and Distribution Opportunities
Discover collaborative investment options to fast-track divot simulator production, leveraging our advanced CAD files and prototypes. With quotes from top-tier suppliers in place, we are poised for a seamless market entry. Explore detailed descriptions for deeper insights. Both options come with a $700K inventory boost, facilitating marketing and distribution strategies for an innovative product launch.
An Exceptional Investment Opportunity with Two Paths
Embark on a transformative journey with FairwayPro, offering two strategic investment options. After a journey marked by innovation and resilience, we are ready for a relaunch and expansion. The introduction of the ULTIMATE DIVOT SIMULATOR will jumpstart revenue streams, with a vision for future cutting-edge FairwayPro products.
Option 1: Full Business Acquisition
The launch of the B2B and B2C ULTIMATE DIVOT SIMULATOR will lay the foundation for expanding our product line with advanced FairwayPro equipment post the simulator launch.
Option 2: Partnering for Success
Join FairwayPro in a strategic partnership to drive collaborative innovation and business growth. Your investment will support tooling and manufacturing for upcoming product launches, positioning us for market success within the competitive golf sector. Your commitment will fuel mutual growth and enable seizing lucrative opportunities as we evolve together.
The FairwayPro Hitting Divot Simulator is Set to Revolutionize Golf Practice and Play
The FairwayPro divot simulator hitting mechanism is the core technology forming the basis of the brands expanded offering.
Our DIVOT SIMULATOR technology is the ULTIMATE companion.
Having engaged in fruitful conversations with notable simulator manufacturers, we have meticulously assessed market needs and seamlessly integrated various enhancements into the latest commercial version of FairwayPro. Noteworthy among these adaptations is the provision for simulator retrofits worldwide, catering to the demands of both indoor enthusiasts and outdoor tour professionals. The versatile hitting mechanism, exemplified by the bunker-style artificial sand module, has piqued the interest of various simulator vendors and independent installers. By incorporating the FairwayPro technology into existing simulators, both amateur golfers and seasoned professionals, including touring pros preparing for tournaments, can leverage and champion this cutting-edge innovation. This strategic alignment not only enhances user experience but also propels the technology to new heights in the golfing realm.
About the Founders and Product
THE FOUNDERS
Meet James and Margaret McFarlin, seasoned marketing experts whose brainchild, FairwayPro, was born amid their tenure overseeing B2B marketing and PR services for Shell US in Houston. With a rich tapestry of marketing experience spanning diverse sectors, their inspiration drawn from golf-related marketing, influenced by the iconic Shell Wonderful World of Golf TV series, set the foundation for their entrepreneurial pursuit. Margaret, a former financial executive at Texaco’s LA marketing department, joined James’ ranks after the merger of Texaco and Shell’s US operations.
Driven by a desire to immerse themselves in golf and engage with brand and category managers on Houston’s fairways, the McFarlins encountered a glaring issue: injuries resulting from striking golf balls on simi-rigid, unyielding surfaces. This predicament fueled the development of FairwayPro, meticulously crafted through a series of prototypes.
James and Margaret’s marketing acumen has been pivotal in propelling FairwayPro to success. Their strategic branding and product launch tactics have yielded numerous international branding and product launches, including SKECHERS, Johnny Rockets Cafe, and WallyPark Airport Parking.
Through fostering meaningful relationships with key industry stakeholders and leveraging innovative marketing strategies, James and Margaret have galvanized FairwayPro’s ascent. Collaborations with PGA luminaries and industry influencers have been instrumental in driving FairwayPro’s trajectory, while their adept utilization of media platforms such as the Golf Channel, NBC Sports, and The PGA underscores their prowess in propelling cutting-edge products to a worldwide audience
The commercial and consumer versions of FairwayPro.
FAIRWAYPRO AND THE COMMERCIAL GOLF HITTING MAT MARKET
FairwayPro’s pioneering entry into the commercial golf hitting mat arena has ignited interest and demand among diverse industry stakeholders, including golf course supervisors, driving range proprietors, simulator manufacturers, and key decision-makers. This enthusiastic reception underscores the urgent need for a solution attuned to the unique specifications of commercial-grade hitting mats, heralding the dawn of FairwayPro’s transformative impact on industry norms.
The commercial version of FairwayPro.
Guided by a rigorous market assessment and a profound insight into sector dynamics, FairwayPro crafted a tailor-made commercial version to address the evolving market needs. Leveraging their extensive industry network and insights garnered from club manufacturers, golf course and driving range operators, simulator developers, and other influential entities, McFarlin steered towards the development of a commercial iteration of FairwayPro catering to golf courses, driving ranges, simulators, teaching facilities, and global golf entertainment venues.
Finance, Distribution and Marketing
DISTRIBUTION AND MARKETING
Drawing upon our extensive expertise in catering to Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors, FairwayPro has honed a profound understanding of the intricacies and exigencies inherent in the golf industry. Positioned at the confluence of two pivotal business realms—the PGA and the Golf Course Superintendents Association of America (GCSAA)—FairwayPro strategically intersects with key stakeholders to propel market penetration and fortify its standing in the golf sphere.
The PGA, emblematic of a diverse array of entities encompassing PGA Tour luminaries, PGA Pro Teachers, PGA Merchandise Shows, and PGA Tour Headquarters and Super Stores, stands as the epitome of golf’s essence and allure. By forging strategic alliances and actively participating in marquee PGA events such as the PGA Trade Show in Orlando, FairwayPro strategically targets influential decision-makers within the PGA ecosystem. Our exclusive accord with a PGA test center partner to designate 50% of tee stations for FairwayPro underscores the appeal of our cutting-edge technology and its superiority over conventional hitting mat offerings, positioning us as the preeminent choice for club manufacturers and industry insiders.
FairwayPro’s alignment with the GCSAA, devoted to products and services critical to golf courses, underscores our unwavering commitment to meeting the multifaceted needs of golf course superintendents and industry practitioners. Leveraging our extensive distribution network and global footprint, FairwayPro collaborates with international distributors to replicate successful trade show demonstrations and amplify our market outreach on a global scale.
Our strategic partnership with a PGA professional as the embodiment of FairwayPro in television and online commercials imbues a personalized touch that resonates with golf enthusiasts and professionals, amplifying the brand’s credibility and allure. In an era where technology is a linchpin in golf advocacy and industry progress, FairwayPro’s sophisticated innovations and scientific acumen differentiate us, delineating our unique value proposition and narrative in the fiercely competitive golf market.
FINANCIAL ANALYSIS AND CONSIDERATIONS
In financial analysis, it is essential to accentuate Margaret’s expertise in finance, fortified by an MBA from the University of Chicago and a wealth of experience advising top-tier corporations like Texaco and Shell in their marketing domains. This unique fusion of financial expertise and marketing acumen positions Margaret as a valuable linchpin in steering FairwayPro’s economic trajectory toward success.
Our products stand poised for swift tooling, manufacturing, and distribution, armed with CAD-ready designs and prototyped models primed for production. A meticulous cost analysis has been undertaken, aligning with precise parameters to guarantee financial sustainability. The finalized bids encapsulate manageable costs, incorporating minor enhancements from simulator experts for introducing the indoor version, heralding a seamless fusion of consumer-centric and commercial offerings.
As we gear up to kickstart manufacturing operations, the focus shifts towards market planning implementation, encompassing pre-sales initiatives. Comprehensive details can be furnished, with the underlying premise being that the profitability and sales volume match or surpass standard Keystone economics.
Maintaining an unwavering focus on financial prudence and strategic foresight, FairwayPro remains steadfast in fostering transparent communication and collaborative efforts concerning all fiscal facets. Detailed insights on costs, pricing methodologies, and production timelines stand readily available, fortifying our financial roadmap and facilitating well-informed decision-making en route to commercial triumph.
Amid ongoing dialogues and strategic harmonization on pivotal financial fronts, FairwayPro is agile and adaptable. It ensures optimal planning and resource allocation to capitalize on market prospects and propel sustainable growth and profitability.
The Commercial Hitting Mat Market by Location
The hitting bays at golf courses, driving ranges, and other locations are categorized by country. In the high-end commercial hitting mat market, FiberBuilt dominates with a 20% market share of the total market. Their product has remained the same, with occasional minor updates. Initially, it featured spiked vertical nylon, similar to a toothbrush, which offers a forgiving impact, and the golfer feels nothing. However, this was problematic as it eliminates the necessary feedback required for practice improvement, and no downward spin can be imparted on the ball, leading to golfers having to start over with their swing on the course. They now have a variation where you feel something, but it’s still static.
FairwayPro’s anticipated market share will be equal to or greater than Fiberbuilt’s, and our annual global revenue projection is that it will grow to at least $30-50 million. With the addition of FairwayPro branded items, the revenue will increase substantially.
FairwayPro Behind-the-Scenes
From China, Across Asia: Unauthorized Sale Spreads FairwayPro Post Initial Launch
In the wake of securing patents and executing a successful product launch with meticulous planning, a distressing revelation unfolded: our Chinese state-owned manufacturer, operating covertly through a US satellite office, illicitly disseminated our product across Asia without our consent or knowledge. This illicit act caused the suspension of product shipments following their US bankruptcy filing, a predicament further compounded by the bankruptcy court’s incapacity to regulate international transactions. Defending attorneys confidently asserted that our tooling had been obliterated, presenting an insurmountable obstacle to pursuing legal recourse. Despite this adversity, the pioneering technology underpinning FairwayPro remains steadfast in its pursuit of propelling golf player improvement to new heights. As we explore diverse strategies to realize our objectives, this juncture represents a unique opportunity for collaboration. We will unveil the forthcoming product launch, which includes a commercial version tailored for golf courses, driving ranges, golf simulators, teaching facilities, and beyond, signifying our unwavering commitment to revolutionizing the golf industry landscape.
Beyond the Greens: Charting the Course for Consumer Market Domination
Commentator Jimmy Roberts demonstrated FairwayPro during the Accenture Match Play Tournament on NBC Sports.
Click the TESTIMONIALS link above to view more.
FairwayPro 60-second TV commercial, online and retail video. A five-minute version with live testimonials from PGA Teaching Pros was also developed for other uses, including social media.
FairwayPro is featured at the largest golf retail store in the US. Several retail facilities set up testing areas, allowing golfers to try out the product and purchase it at the store.
FairwayPro consumer version is sold in golf course pro shops in the US and will be expanded worldwide.
Our 60-second video showcases the sales features of FairwayPro in action alongside the product.
Further discussions are welcome.
As a fellow golf enthusiast, if this opportunity isn’t good for you, please pass it along with our best regards.