F W P E X E C U T I V E S U M M A R Y
The FairwayPro Product and Expansion
FairwayPro Fusion: Club and Mat Unite for Practice That Feels Like Play
Our divot simulator hitting mat enhances today’s golf clubs and digital simulators.
Blending Practice and Play – in a Whole New Way
The FairwayPro divot simulator hitting mechanism is the core technology forming the basis of the brands expanded offering.
In the early days of golf, greats like Lee Trevino openly criticized the impact of range mats on the game, lamenting, “Range mats have ruined the game of golf.”
This early sentiment echoed among golf legends Palmer, Nicklaus, and Player, who mastered their skills on lush greens—a luxury now scarce in bustling urban landscapes.
The range mat remained static as golf equipment progressed and evolved until our forward-sliding turf divot simulator was introduced.
Sold at Dick’s Sporting Goods, rated 4.5 stars on Amazon, and distributed worldwide.
Portable Consumer Version
FairwayPro Consumer Version:
Revolutionizing Golf Performance
The FairwayPro Divot Simulator is the groundbreaking core technology that sets a new standard in golf hitting simulation. Used across all our product versions—including the golf simulator retrofit and indoor and outdoor commercial models—our divot simulator technology delivers a more authentic and effective practice experience.
Our state-of-the-art system goes beyond simply replicating the feel of natural grass impact. With exceptional precision, it captures the essence of every swing, allowing golfers to experience unprecedented realism. As you strike the ball, the turf slides forward, mirroring real grass’s natural “give” and shaping your ball’s flight. This dynamic motion enhances your ability to control spin, enabling you to execute precision backspin shots that closely replicate real-course conditions.
Historically, golf range mats have remained static as the rest of golf equipment has evolved. FairwayPro’s forward-sliding turf mechanism revolutionizes this longstanding tradition, offering a more dynamic and realistic practice experience. The ability of the turf to slide forward at the moment of impact, during critical ball contact, is the key to our innovation, providing golfers with the true-to-life sensation of striking natural grass.
The reception to our divot simulator has been overwhelmingly positive. Golfers and industry professionals alike have embraced innovation, and PGA teaching professionals regularly reach out to purchase multiple units for their students. This enthusiastic demand has confirmed what we anticipated: our technology is reshaping how golfers practice.
In response to the high demand, we are expanding our offerings and incorporating additional versions into our growing lineup.
FairwayPro 60-second TV commercial and digital video for web, retail, and trade shows.
For use at home or at the range or wherever you practice.
New Commercial Version
The Commercial Golf Hitting Mat Market
When showcasing the consumer version at the PGA Merchandise Show in Orlando, FL, and at golf trade shows worldwide, we received numerous requests to expand the product into the commercial market.
The announcement of FairwayPro’s entry into the commercial golf-hitting mat market has generated significant interest and demand among various industry stakeholders, including golf course superintendents, driving range proprietors, simulator manufacturers, and key PGA decision-makers.
Leveraging their extensive industry network and insights garnered the development of FairwayPro catering to golf courses, driving ranges, simulators, teaching facilities, and global entertainment golf venues and more.
The exclusive outdoor commercial version for golf courses, driving ranges and other outdoor uses.
The indoor version’s sand-bunker module replaces the protective cover.
The unit breaks down into a stackable compact shipping configuration.
Commercial driving ranges, golf courses, and other venues serve a global market and are significant revenue sources for the commercial version.
Simulator Retrofit Version
Over 90 million rounds of golf are played each year on simulators
We’ve gained deep insights into the market’s evolving needs through extensive collaboration with leading simulator manufacturers. This has enabled us to seamlessly integrate a range of innovative upgrades into the latest commercial version of FairwayPro, designed to meet the demands of both casual indoor enthusiasts and professional outdoor tour golfers.
One of the standout features is the bunker-style artificial sand module, a versatile hitting mechanism that has generated significant interest from simulator vendors and independent installers. By retrofitting existing simulators with FairwayPro technology, amateur golfers and seasoned professionals—such as tour players fine-tuning their skills before major events—can tap into this cutting-edge innovation.
This strategic integration elevates the user experience and positions FairwayPro as a game-changer in the golfing world, taking simulation technology to exciting new heights.
Financial Management, Distribution and Marketing
At the heart of FairwayPro’s financial and strategic success is our co-founder, Margaret, whose unique blend of financial expertise and marketing strategy sets us apart. With an MBA from the University of Chicago and a proven track record advising global leaders like Texaco and Shell on finance and marketing, Margaret is a key driver in shaping FairwayPro’s trajectory. Her leadership ensures that our financial goals are in perfect alignment with our long-term strategic vision, making her an indispensable asset to the company.
Our products are primed for rapid development. With CAD-ready designs and fully functional prototypes already in place, we are positioned for immediate production. A comprehensive cost analysis has been completed, ensuring our financial plans are built on solid, sustainable foundations. The finalized bids reflect precise cost structures, with expert adjustments made to integrate an indoor version of our simulator, ensuring a smooth transition from consumer-focused to commercial-grade offerings.
As we move toward manufacturing, our focus will shift to executing a robust marketing strategy that includes pre-sales initiatives to build momentum. We are confident that our sales volume will not only meet but exceed profitability expectations, in line with proven industry benchmarks.
FairwayPro stands at the intersection of two key sectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). Our deep understanding of the golf industry, particularly within the PGA and the Golf Course Superintendents Association of America (GCSAA), gives us a strategic advantage in penetrating these critical markets. By aligning with these industry powerhouses, we are well-positioned to drive market adoption and strengthen our presence within the golf ecosystem.
We are actively cultivating high-impact relationships, including with PGA decision-makers through our participation in marquee events like the PGA Trade Show in Orlando. Our exclusive partnership with a PGA test center, which has dedicated 50% of its tee stations to FairwayPro simulators, highlights the industry’s growing interest in our advanced technology. This partnership positions us as the premier choice for golf club manufacturers and industry insiders, offering a clear competitive edge over traditional hitting mats.
Additionally, our collaboration with the GCSAA solidifies our commitment to supporting golf course superintendents and industry professionals with innovative products that enhance the overall golfing experience. This strategic alignment strengthens our position in the market and reaffirms our dedication to addressing the diverse needs of golf courses across the country and worldwide.
The Commercial Hitting Mat Market by Location
The global market for hitting bays at golf courses, driving ranges, and entertainment venues is growing rapidly, and FairwayPro is poised to lead the way
Currently, FiberBuilt holds a dominant 20% share in the high-end commercial hitting mat market. Their product, which has evolved slightly over time, originally featured a vertical nylon design with spiked bristles—similar to a toothbrush. This design offered a forgiving impact, allowing golfers to strike the ball without much feedback, but that very forgiveness hindered the critical feedback needed for effective practice and skill improvement.
FairwayPro is set to surpass FiberBuilt’s market share, with a global revenue projection reaching $20-30 million annually. However, this analysis overlooks a significant factor: the explosive growth of golf simulators and entertainment venues in recent years. These innovations have transformed the golfing landscape, opening up new opportunities for companies like FairwayPro to tap into a rapidly expanding market.
Investment Background: Overview
Proven Technology with Expanding Market Opportunities
After the successful launch of FairwayPro, we faced an unexpected challenge that tested our resilience. Our Chinese state-owned manufacturer, operating through its U.S. satellite office in Pomona, California, secretly distributed our product across Asia without our consent. This unauthorized sale of our technology resulted in significant financial gain for the manufacturer, breaching our trust and causing the suspension of product shipments from China, further complicating our operations.
In response to this infringement, we took legal action for intellectual property theft and infringement, ultimately prevailing in court. The lawsuit led to the bankruptcy of the Chinese satellite manufacturer (Case No.: 2:20-bk-19043-WB), though the legal process was complicated by jurisdictional challenges arising from international transactions.
Despite this setback, we emerged stronger, with a clearer path forward. The experience not only reinforced our commitment to safeguarding our technology but also created new opportunities for the expansion of the FairwayPro platform, paving the way for the introduction of innovative new products shown here.
Despite these challenges, the demand for FairwayPro remained strong. Our remaining inventory continued to sell for prices above the original retail value, underscoring market confidence in the quality and effectiveness of our product. This market validation drove us to accelerate the development of new versions of our product tailored for commercial applications—including golf courses, driving ranges, teaching facilities, simulators, and entertainment venues. These new versions highlight our commitment to redefining the golf practice experience.
As we look forward, protecting our revolutionary technology from further exploitation and market disruption is critical. FairwayPro’s products are fully developed, with CAD files and prototypes already in hand, and are ready for immediate production and distribution. We are prepared to move forward through our existing channels with the proper financial backing to realize the full potential of this game-changing innovation—a perfect opportunity to acquire a significant share in this enterprise.
Financial Overview and Investment Opportunity
FairwayPro is positioned for strong growth with its innovative divot simulator technology, and we’re expanding our product offerings to create a comprehensive platform that will blend multiple related products into our existing portfolio. This expansion is part of our broader strategy to re-enter and capture market share in the golf and related industries.
Company Valuation and Investment Highlights
Following our market re-entry, FairwayPro’s current valuation stands at $2.3M. We are seeking an investment of $500K to meet our inventory goals and accelerate production. In exchange for this funding, investors will receive a 30% equity stake in a rapidly growing company with a diverse and expanding product lineup.
Strategic Marketing and Partnerships
FairwayPro has established strong business relationships both within the golf industry and beyond. A key asset is our ambassador, Brian Skena, PGA, who appears in our digital videos and at trade show demonstrations. Brian is also a Golf Channel category manager within the NBC Now section, and we have secured approval from Golf Channel management for him to represent FairwayPro in future endorsements. In addition, behind-the-scenes discussions are already underway for potential live instructional demos on the Golf Channel, which could significantly boost brand exposure.
Use of Funds
The funds raised will be used to produce an initial inventory of 1,000 units for each of the following four versions of the simulator:
- Consumer Retail Version
- Outdoor Commercial Version
- Indoor Commercial Version
- Simulator Retrofit Version
As an investor or manufacturer, you can be confident that future orders will be placed and paid for by FairwayPro, ensuring a predictable revenue stream.
Future Investment Rounds and Growth Potential
Once the initial production run is completed, FairwayPro plans to raise an additional $200K in exchange for a 10% equity stake. These funds will be used to expand the product launch into the B2B market (commercial versions) and enhance our marketing efforts.
As an existing investor, you will have the first right of refusal to acquire the additional 10% ownership. Should you choose not to participate in this next round, we will explore other funding options.
Conclusion
This is a unique opportunity to invest in a high-potential business at an exciting stage of growth. With a solid product, strong brand ambassadors, and a proven pathway to market expansion, FairwayPro is well-positioned to become a leader in the golf and sports technology space. We invite you to be part of our success story.
We would welcome the opportunity to discuss this investment opportunity further and work out the details to ensure a mutually beneficial arrangement. Please let us know your level of interest, and we can schedule an initial meeting at your convenience to explore next steps and get the process underway.
Contact Information
Jim McFarlin
FairwayPro Inventor and Co-Founder
Mobile: 1 310 614-2116 (best anytime)
Office: 1 800 908-7676
Email: jm@fairwaypro.com
Website: https://fairwaypro.com/
Testimonials: https://fairwaypro.com/testimonials/
If you are an interested individual who may want to consider teaming up with other investors to reach the goal, please let us know by emailing jm@fairwaypro.com or call Jim McFarlin at 310 614-2116
The Founders
Meet the Founders: Jim and Margaret McFarlin
Jim and Margaret McFarlin are a dynamic duo of seasoned marketing professionals whose entrepreneurial journey led to the creation of FairwayPro, a groundbreaking innovation in the golf industry. Their story began during their tenure managing B2B marketing and public relations for Shell US in Houston, where they built a wealth of experience across various sectors. Inspired by their passion for golf and influenced by the iconic Shell Wonderful World of Golf TV series, they saw a unique opportunity to merge their marketing expertise with the golfing world.
Margaret, a former financial executive at Texaco, joined forces with Jim following the merger of Texaco and Shell’s U.S. operations. With a shared vision and a deep desire to connect with brand and category managers on Houston’s golf fairways, they quickly realized a significant challenge: the risk of injuries caused by striking golf balls on rigid, unyielding surfaces.
This insight sparked the idea for FairwayPro—a product designed to address this pain point and revolutionize the way golfers practice.
Jim and Margaret set out to develop a solution, testing a series of prototypes and refining the concept until it became the cutting-edge technology it is today.
Their marketing expertise has been instrumental in driving FairwayPro’s success. Prior to launching FairwayPro, Jim and Margaret had a proven track record of executing high-profile international branding and product launches. They were behind major campaigns for well-known brands such as SKECHERS, Johnny Rockets Café, and WallyPark Airport Parking, where their innovative strategies left a lasting impact.
Jim and Margaret’s ability to build and nurture meaningful relationships within the golf industry has been key to FairwayPro’s growth. Through their strategic partnerships and marketing savvy, they have brought the product to the attention of industry giants, PGA luminaries, and key influencers. Leveraging media platforms like the Golf Channel, NBC Sports, and The PGA, they have successfully introduced FairwayPro to a global audience, positioning the company at the forefront of innovation in the golf space.
Beyond the Greens: Charting the Course for Market Domination
NBC Sports Commentator Jimmy Roberts demonstrated FairwayPro during the Accenture Match Play Tournament.
CONSUMER AND COMMERCIAL VERSION
CONSUMER VERSION AT GOLF PRO SHOPS
New Technology Analysis and Durability Testing
ANIMATION OF FUNCTIONAL SOLUTION
ONE MILLION POUNDING STROKES
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